332: Pros and Cons of the Search Campaigns that We Run in Google Ads

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Jason Rothman - https://rothmanppc.com/

Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:

So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.

(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords

(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only

(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only

(26:11) Pros and cons of search campaigns with broad match and target CPA

(32:31) Pros and cons of Performance Max campaigns

(34:57) Pros and cons of dynamic search campaigns

(38:23) Pros and cons of shopping campaigns

(40:42) Pros and cons of brand campaigns

(43:10) Pros and cons of funnel-adjacent campaigns

(46:02) Pros and cons of remarketing on search campaigns

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