Putting Wellness First and Reimagining a Brand with Stephanie Morimoto

Episode 152: It’s Women’s History Month and the theme for 2022 is "Women Providing Healing, Promoting Hope." Today’s guest, owner and CEO of Asutra Stephanie Morimoto, embodies and demonstrates this theme by providing good, living wage jobs with career pathways at her women-owned and women-led company. Stephanie brings a fresh take on entrepreneurship to the podcast as she didn’t go the startup route, but rather purchased a company and reimagined an existing brand. Her leadership, vision, and core values caught the attention of none other than Venus Williams, who is now part owner and chief brand officer of Asutra. On today’s episode, Natalie and Stephanie emphasize the importance of self-care, self-needs and setting clear boundaries. They also shine a light on each other's accomplishments demonstrating the power of women lifting each other up.  

Today’s episode dives into: 

The process of purchasing a company and reimagining a brand  

Tips to set up boundaries both at work and at home  

How to get a product into the hands of major retailers  

The importance of defining core values when establishing company culture 

Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Stephanie @stephanie_morimoto and Asutra @asutra.life. Be sure to visit Asutra’s website asutra.com. 

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