In this episode, Mike is joined by Annalea Krebs. Annalea is the Founder & CEO at Social Nature, which she launched in 2015 as a product discovery and trial platform in the CPG space. Today, Soul Nature has a community with over 1 million members  and is actively changing consumer habits by providing members the opportunity to sample healthy and sustainable products on their shopping trip in exchange for an online product review.  Throughout this episode, Annalea answers questions from other founders about how to wear all hats of the business, if Soul Nature works with hemp products, and more.

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