In this episode, Mike is joined by Ari Raz, the CEO of The Coconut Cult.

The Coconut Cult is on a mission to help people restore their gut health through super probiotic coconut yogurt and gelato. Prior to joining The Coconut Cult team, Ari co-founded Once Upon a Farm and served as both CEO and President. Throughout this episode, Ari answers questions from other founders about shelf space, how everyone's strategy is different,  how transparent to be with your team, increasing product in your product line, kpi’s to look at when launching a new product, what ideas to pursue, management best practices, and more.

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