In this episode, Mike is joined by the CEO and founder of IWON Organics, Mark Samuel. In 2016, Mark founded IWON Organics (I’m Winning On Nutrition), a legume-based food company that makes bold, flavor-infused snacks, cereal and granola made from plant-based proteins. Throughout this episode, Mark answers questions from other founders regarding the direct to consumer landscape, co-packing, raising brand awareness, validating product before going to market, and more.

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