Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.

Quantitative Consumer Testing in the CPG Sector

Welcome to Packaging Perspectives podcasts. You’re a reader of the Packaging Group brand magazines; now become a listener. The Packaging Perspectives channel provides you with industry news, innovations and engaging interviews that keep you up-to-date, informed, and entertained. Each episode features expert packaging professionals interviewed by editors of the Packaging Group. Scroll down and click an episode to listen. It will automatically begin in the player below.

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Welcome to Packaging Perspectives podcasts. You’re a reader of the Packaging Group brand magazines; now become a listener. The Packaging Perspectives channel provides you with industry news, innovations and engaging interviews that keep you up-to-date, informed, and entertained. Each episode features expert packaging professionals interviewed by editors of the Packaging Group. Scroll down and click an episode to listen. It will automatically begin in the player below. Available on |

Welcome to Packaging Perspectives podcasts. You’re a reader of the Packaging Group brand magazines; now become a listener. The Packaging Perspectives channel provides you with industry news, innovations and engaging interviews that keep you up-to-date, informed, and entertained. Each episode features expert packaging professionals interviewed by editors of the Packaging Group. Scroll down and click an episode to listen. It will automatically begin in the player below.

Available on &nbsp;|

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Quantitative Consumer Testing in the CPG Sector

Quantitative Consumer Testing in the CPG Sector