#111: Quick Tip: Google Ads Myths Busted!

Let's start by dispelling a few of those myths that are out there surrounding at Google Ads. Myth number one, no one clicks on the ads. This is one of the most common myths I hear. I've actually seen people produce supposed industry stats to support this completely false and misleading statement. Google makes nearly all of its revenue from people clicking on the ads. Remember as an advertiser you only get charged by Google If someone clicks on the ads, so if no one is clicking on them, then Google would have gone bust years ago. When you realise this, you understand how silly the myth is and frankly how silly the people are who say it. No one clicks on the ads. Myth busted! Listen to the full episode here