Episode links

Women + Waves: https://womenandwavessociety.com/

Women + Waves Instagram: https://www.instagram.com/womenandwaves/

Uncommon Folk: https://uncommon-folk.com/

What to expect in this episode:

• How it all began - defying tradition and following your true passion
• The start of the community - how to build a really engaging community online and off line
• The H&M collaboration - how it happened and what it's like to work with a major brand
• When Covid hit - how they continued the community through a global pandemic
• Dealing with imposter syndrome int eh lifestyle industry
• The challenges as a founder
  Her top tips for other founders