Relevant links for this episode:

• Racing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into Legends
• Racing's Second Revolution - Part 1: Why Motorsport Teams Must Move Beyond Sponsorship
• What the NFL Understands That Other Leagues Don't
• The Vaucher Analytics Motorsport Content Directory
• Sign up for the Return On Racing newsletter

Motorsport has speed, heroes, and drama, but it lacks one thing the National Football League (NFL) mastered decades ago: storytelling that turns moments into myths.

In this episode, we break down how NFL Films became the most powerful storytelling machine in sports, and how motorsport can apply the same playbook to escape its fragile sponsorship model and build lasting cultural capital.

Key themes discussed:

• 🏈 What NFL Films is and how it made football cinematic, emotional, and timeless
• 🎬 How storytelling drives revenue, relevance, and fan loyalty far beyond sponsorship logos
• 🏎 Why motorsport already has the raw ingredients (epic rivalries, heroes, and stakes) but fails to use them systematically
• 📺 The difference between Drive To Survive and NFL Films (and why one will endure)
• 🧠 What an “FIA Films” or “IndyCar Films” initiative could look like
• 💡 How small teams can start myth-making today to grow their audience and independence

🎧 Listen now to learn how race teams can turn their stories into assets and transform every highlight into brand capital.

#MotorsportBusiness #NFLFilms #F1 #IndyCar #WEC #WRC #MotorsportMarketing #MotorsportStorytelling #DriveToSurvive #SportsMarketing #MotorsportPodcast #VaucherAnalytics #RacingBusiness #MotorsportSponsorship

Contact the show: [email protected]

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