In this episode, we are joined by Barak Zimerman, the Managing Director of UK & Europe for REEF Technology. The REEF Platform enables the real estate to be tailored to meet the diverse needs of the surrounding neighborhood. They have built a foundation on top of the traditional parking infrastructure allowing them to get essential products and services closer to the customer than ever before. Barak joined the startup 6 years ago and now the business is a Global Giant with 15,000 employees as well as having raised over $700 million from financial heavyweights such as Softbank, Abu Dhabi’s state fund and Oaktree Capital. They have recently tabled a bid to takeover the UK car park firm NCP.

Barak explains brilliantly the way in which the business utilises data to capitalise on trends such as urbanisation as well as how they add huge value to landlords assets. This really was one of my favourite episodes with so much fantastic information given by someone who thinks about the business in an incredibly thoughtful way.

He also discussed;

What does Reef Technology do and what is their role in real estate?

How are they able to add value to car parks?

Some of the different types of real estate they operate in.

Will the pandemic have changed the trend of urbanisation.

Challenges in growing the business in the UK and Europe.

What the most important metrics are in terms of looking at the businesses performance.

Advice for people looking to join a start up.

https://reeftechnology.com

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