#95: 6 Reasons Why Google Ads Are A Smart Investment

I’ll admit right away, as I said at the front of this episode that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using Google’s Keyword Tool and that’ll end the debate pretty quickly.  Resources mentioned in this episode: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition By David Newman As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.  But these days, with so many new ways to reach customers and clients—and only so much time in the day—it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?  Small business marketing doesn’t have to be a mystery.It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition. David Newman’s “Do It! Marketing” is, for me, word for word, the best marketing “how to” guide for small businesses - and for those looking to provide marketing counsel - in existence. There are several great ones, several of which I’ve reviewed in glowing terms. But this is a bible I’ll turn to repeatedly. Now, I’m going to assume if you’re still reading then that means prospective customers are using Google to search for your products and services… Do you really need another reason to use the Google Ads Search Network? In case you do, I’m going to walk through 6 reasons… Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram