Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. ​​The lack of a compelling value proposition and unique claims typically fails to stand out in their category and eventually, product discontinuation. Today, Kevin discusses rebranding for better market penetration. Show Notes

Connect With: 

• Kevin Smith: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.