Rebranding The Outdoors

03.21.2019 - By Safety Third

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Teresa Baker has long considered herself an environmental steward. On a 2012 trip to Yosemite National Park, Teresa noticed something stark: she was the only person of color. And she wanted to change that fact. Teresa started by creating the African American National Parks Event, an annual event with thousands of participants that encourages communities of color to enjoy our National Parks, local parks and open spaces. Teresa continued to organize events with a focus on diversity. In 2018, she created the Outdoor CEO Diversity Pledge, urging outdoor companies to create and enforce policies that expand the diversity, equity, and inclusion of their employees, board members, and customers. Teresa contends that accurately representing the outdoor community and broadening the industry will create more environmental stewards. How do we get there? The outdoors needs a rebrand. 
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