When a 178-year-old travel icon collapsed, Jo Migom helped rebuild it from the ground up. In this episode of CEX Talks, Jo, Ex - Chief Digital & Marketing Officer at Thomas Cook shares how customer obsession, digital agility, and empathy reignited one of the world’s most loved brands. From turning customer feedback into investor confidence to blending AI with human connection, this is a masterclass in leadership, resilience, and reinvention.

In this episode of CEX Talks, host Abhinandan Jain dives into how Jo and her team rebuilt one of the world’s most trusted travel brands into a digital-first, customer-obsessed success story.

They explore:
✈️ How listening to customers rebuilt investor confidence🤖 Why AI and empathy must coexist in the travel experience💡 What “brand relatability” really means in a post-digital world🌍 Leadership lessons from “Be kind. Be clear. Work hard. Party harder.”
🔥 How resilience and joy drive lasting transformation

It’s a story of comeback, creativity, and the courage to rethink legacy.
If you lead teams, build brands, or believe customer obsession can power reinvention, this conversation will stay with you long after the flight lands.

#CEXTalks #Leadership #CustomerExperience #AI #FutureOfTravel #ThomasCook