322: Recent Google Ads Surprises

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Chris Schaeffer - https://www.chrisschaeffer.com/

Jason Rothman - https://rothmanppc.com/ Show Notes:

Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time. (5:16) The state of Google Ads (11:00) Have you seen broad keywords with 10/10 quality scores? (25:23) Results we’re seeing with max conversion bidding (34:02) How to get more volume with Performance Max (multiple campaigns?) (44:42) Remarketing is powerful We need your help! Please help us grow the show:

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