In this episode of Build & Thrive Thunder Bay, we delve into the essential topic of recession-proofing your business. Discover practical strategies specifically designed for small to medium-sized business owners who want to navigate slow seasons with resilience and confidence. We'll explore innovative marketing approaches to not only weather economic downturns but to thrive during them. Learn how to maximize brand visibility and engage new customers with actionable insights that can make a significant difference. Whether you operate a brick-and-mortar store or an online service, our expert tips will empower you to adapt your strategies, ensuring consistent growth even in challenging times. Tune in to gain the tools you need to build a stronger, more sustainable business that can stand the test of any economic climate! Don't let uncertain times hold you back; equip yourself with the insights to succeed.