RED - The Marketing Podcast For Experts

By RED Podcast

Education Business Careers

What's RED - The Marketing Podcast For Experts about?

Build your authority, turn customers into evangelists, and unleash the hidden money in your business. How to take your work and make a name for yourself, within your industry and beyond. RED is for entrepreneurs who want impact, influence, and income.

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RED 272: The 70-Year-Old Po...

05.24.2020

A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I ...

RED - The Marketing Podcast For Experts episodes:

05.24.2020 RED 272: The 70-Year-Old Podcaster w/ Zita Christian A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I ...
05.23.2020 RED 271: How To Keep Moving Forward In Quarantine (Or Anytime) In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your ...
05.08.2020 FREE PODCAST MARKETING BOOK - TODAY ONLY! The audiobook version of Big Podcast was just released and to celebrate, the Kindle version is FREE today. THIS IS TODAY ONLY. Get it now before you forget.
05.05.2020 RED 270: The Strongman Experience w/ Eric Moss Eric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're ...
05.04.2020 RED 269: The Live Event Business - What Now? You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and ...
04.30.2020 RED 268: Live Event Behind-The-Scenes w/ Terry Weaver I sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all ...
04.29.2020 RED 267: My Tongue Blew Up A few days ago, something happened that caused my tongue to swell. What was it? Nobody knows. Not the internet, not my nurse friend, and not my nurse practitioner friend. Today I went to have it examined. They didn't know ...
04.22.2020 RED 266: The Gift Of Dyslexia Research suggests dyslexics are disproportionately represented among entrepreneurs. Why? This is an episode about making the most of what you've got. In This Episode: click. click. click. click. Blowing an opportunity with my high school crush Jungle Love (It's drivin' ...
04.11.2020 RED 265: How To Stop Hiding From Yourself (And Others) w/ James Hayden Lots of experts throw out words like "transparency" and "authenticity" in an attempt to seem more relatable to their audiences. But it's neither "transparent" or "authentic" if your messages changes from what it really is to something different just because ...
04.05.2020 RED 264: The Speaking Opportunity We Have Right Now In the previous episode, I talked to Grant Baldwin, author of the book, The Successful Speaker, about the opportunity for experts, authors, and podcasters to spread their messages via speaking. Then COVID-19 hit. Now what? There's still an opportunity. And ...
02.19.2020 RED 263: The Business Of Speaking w/ Grant Baldwin Grant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker. In ...
01.11.2020 RED 262: Business (And Personal) Lessons From 2010 - 2019 We're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... ...
08.31.2019 RED 261: The Panic Attack - Part 2 This is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In ...
08.24.2019 RED 260: The Panic Attack - Part 1 I had a panic attack today. On stage. In front of maybe 200 people. With three cameras rolling. This is an episode about what happened. Or what I think happened. It's hard to say for sure because I was out ...
07.28.2019 RED 259: A Story About Dogs I started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it ...
06.14.2019 RED 258: Special Announcement My book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off ...
03.26.2019 RED 257: The Book Is Here! After almost five years, my book on marketing yourself via podcasting is here! In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) ...
03.06.2019 RED 256: Book Launch - Layout And Distribution In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. I'm one week away from launching. The print version is in my hands and the ...
01.19.2019 RED 255: Book Launch - Making The Audiobook In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. The final manuscript is back and now I'm in the process of making the audiobook. ...
12.13.2018 RED 254: Book Launch - (Almost) Final Manuscript Is Back! The (almost) final manuscript for my book on how to market yourself via podcasting is back. Now what? In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of this book. In This ...
12.03.2018 RED 253: Book Launch - REJECTED! I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens. Over the last couple of months, one of the things I've been working on is securing ...
11.16.2018 RED 252: Book Launch - Wrench In The Spokes If you're new to RED Podcast, let me catch you up... I'm in the middle of talking about launching my new book on how to market yourself via podcasting. I started writing it almost four years ago and it's everything ...
11.02.2018 RED 251: Book Launch - Test Readers And Forewords Did I say on the last episode that I was 60 days away from releasing my new book? What I meant to say was that I was 60 days away from releasing another update for you. And that update would ...
09.05.2018 RED 250: Book Launch - The Manuscript Is Done I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it ...
09.05.2018 RED 250: Book Launch – The Manuscript Is Done I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it ...
06.19.2018 RED 249: Book Launch - Working With Editors There's a saying in the music business -- "Good songs are written, great songs are rewritten." Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm ...
06.19.2018 RED 249: Book Launch – Working With Editors There's a saying in the music business — “Good songs are written, great songs are rewritten.” Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm ...
06.05.2018 RED 248: Book Launch - Behind-The-Scenes I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next ...
06.05.2018 RED 248: Book Launch – Behind-The-Scenes I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next ...
05.18.2018 RED 247: Publishing A Book - Part 3 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process ...
05.18.2018 RED 247: Publishing A Book – Part 3 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process ...
05.16.2018 RED 246: Publishing A Book - Part 2 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process ...
05.16.2018 RED 246: Publishing A Book – Part 2 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process ...
05.14.2018 RED 245: Publishing A Book - Part 1 A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. ...
05.14.2018 RED 245: Publishing A Book – Part 1 A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. ...
05.13.2018 The RED Podcast Submarine Has Resurfaced I fell off the wagon. There's no excuse for leaving you hanging, but I've been so caught up with Build A Big Podcast and reworking the manuscript for my upcoming book, I let a few things slide, one of which ...
02.18.2018 RED 244: Selling Out Your Audience? Affiliate offers and endorsements are common in the online business world and with good reason -- there is a lot of money to be made. However, there is also a "dark side" of affiliate marketing that few talk about and ...
02.13.2018 RED 243: The Book Of Mistakes Skip Prichard just released a new book called The Book Of Mistakes. It's an interesting book from a couple of perspectives, one is the format, which may be a good template for your book. In This Episode: What musicians and ...
01.15.2018 RED 242: The Secret Of Selling The Negro Market This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing. But if you're curious about the history of race ...
01.06.2018 RED 241: "Wasp Spray Dope" And How To Spread Your Message This Year We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when ...
01.06.2018 RED 241: “Wasp Spray Dope” And How To Spread Your Message This Year We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when ...
12.24.2017 RED 240: How To Get More Podcast Listeners Let's be honest about podcasting. Doing a podcast can be an amazing experience, but when it's not going well, it can also be a huge drag. The majority of podcasts get fewer than 200 downloads per episode. If you have ...
12.06.2017 RED 239: True Influence (And How To Get It) Can a better connection with people really increase our business and improve the quality of our lives at the same time? Will better human connection make us better leaders and entrepreneurs? Tim David thinks so. On this episode of RED ...
12.03.2017 Do You Have A Podcast? RED Podcast returns this week with an all new episode on persuasion and influence. Also coming soon... The "propaganda" film that changed marketing and with a backstory that change the way you think about marketing. I've started a new podcast ...
11.19.2017 Malcolm Young – A Lesson For Your Business Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia. He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you ...
11.05.2017 RED 238: Lewis Howes' Mask Of Masculinity Lewis Howes has a new book about "How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives." I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED ...
11.05.2017 RED 238: Lewis Howes’ Mask Of Masculinity Lewis Howes has a new book about “How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives.” I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED ...
11.02.2017 RED 237: How To Do A Great Podcast Interview I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this ...
10.30.2017 RED 236: Bold Marketing - How To Fly Your Flag Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect ...
10.30.2017 RED 236: Bold Marketing – How To Fly Your Flag Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect ...

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