RED - The Marketing Podcast For Experts

RED 261: The Panic Attack - Part 2

This is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In ...

RED 259: A Story About Dogs

I started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it ...

RED 257: The Book Is Here!

After almost five years, my book on marketing yourself via podcasting is here! In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) ...

RED 255: Book Launch - Making The Audiobook

In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. The final manuscript is back and now I'm in the process of making the audiobook. ...

RED 253: Book Launch - REJECTED!

I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens. Over the last couple of months, one of the things I've been working on is securing ...

RED 251: Book Launch - Test Readers And Forewords

Did I say on the last episode that I was 60 days away from releasing my new book? What I meant to say was that I was 60 days away from releasing another update for you. And that update would ...

RED 250: Book Launch – The Manuscript Is Done

I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it ...

RED 249: Book Launch – Working With Editors

There's a saying in the music business — “Good songs are written, great songs are rewritten.” Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm ...

RED 248: Book Launch – Behind-The-Scenes

I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next ...

RED 247: Publishing A Book – Part 3

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process ...

RED 246: Publishing A Book – Part 2

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process ...

RED 245: Publishing A Book – Part 1

A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. ...

RED 244: Selling Out Your Audience?

Affiliate offers and endorsements are common in the online business world and with good reason -- there is a lot of money to be made. However, there is also a "dark side" of affiliate marketing that few talk about and ...

RED 242: The Secret Of Selling The Negro Market

This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing. But if you're curious about the history of race ...

RED 241: “Wasp Spray Dope” And How To Spread Your Message This Year

We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when ...

RED 239: True Influence (And How To Get It)

Can a better connection with people really increase our business and improve the quality of our lives at the same time? Will better human connection make us better leaders and entrepreneurs? Tim David thinks so. On this episode of RED ...

Malcolm Young – A Lesson For Your Business

Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia. He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you ...

RED 238: Lewis Howes’ Mask Of Masculinity

Lewis Howes has a new book about “How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives.” I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED ...

RED 236: Bold Marketing - How To Fly Your Flag

Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect ...

Big Podcast - Podcast Marketing Seminar (Plus Bloopers)

This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content Marketing If your podcast isn't doing as well as it should, ...

Harvey Weinstein - A Lesson For Your Business

The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. ...

RED 235: How To Make More Money - Lessons From A Door-To-Door Salesman

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business -- how he established it and how ...

RED 234: Jon Acuff's Finish

Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're ...

RED 233: How To Publish A Book (And Make Money With It)

RED 232: The Cult Of Toastmasters – Advice For Podcasters

Want to be a better podcast host? The best way is to put more time behind the mic, recording yourself, and then editing those recordings. The second best way? Public speaking. And one of the best ways to become a ...