RED - The Marketing Podcast For Experts

By RED Podcast

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What's RED - The Marketing Podcast For Experts about?

Build your authority, turn customers into evangelists, and unleash the hidden money in your business. How to take your work and make a name for yourself, within your industry and beyond. RED is for entrepreneurs who want impact, influence, and income.

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How to Sell Your Expert Kno...

04.29.2021

There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to ...

RED - The Marketing Podcast For Experts episodes:

04.29.2021 How to Sell Your Expert Knowledge via Udemy w/ Mike Adams [RED 287] There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to ...
03.08.2021 3 Steps to Longevity for Your Expert Business [RED 286] On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Consistency of Messaging (and ...
03.02.2021 Long-Haul, Self-Reliant Entrepreneurship w/ John Jantsch [RED 285] I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options. I'm still here, but there ...
01.24.2021 Which Type of Leader Are You? [RED 284] The beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help ...
12.04.2020 Social Media and The Work You Don't See [RED 283] On RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got ...
12.01.2020 The Hustle of Church (and Fashion Models) [RED 282] There are two rules all churches know (or will know soon enough). Both apply to your business. In This Episode: How to get booked for more gigs How to write a book (or several books) How to do more podcasts ...
11.30.2020 The Business of Church and Communication [RED 281] Your podcast, your book, and your "media" has a lot more in common with church than you'd think. And whether you're a public speaker, a podcaster, or a writer, you have a lot in common with a preacher and how ...
11.27.2020 Pandemic Check-in [RED 280] I'm back with a pandemic-related check-in...and also a new way of titling episodes. Want to hear from me more often? Try Build A Big Podcast or the Big Podcast Instagram account. In This Episode: When the bottom falls out Panic ...
08.31.2020 RED 279: The $1,000,000 T-Shirt Business I posted some merch photos on the Big Podcast Instagram account and got a comment that this story would make a good podcast. So here it is. Branded merchandise isn't for everybody, but if you have the right audience, it ...
08.14.2020 RED 278: The Live Event Opportunity This is a followup to my previous episode with Amy Broghamer. No matter how you cut things, producing a live event is difficult, but it's even more difficult right now thanks to COVID-19. However, right now is also a great ...
07.31.2020 RED 277: Your First Live Event w/ Amy Broghamer In a way, my entire business was built on live events. As you can imagine, for somebody in the music industry, live events are extremely important to selling music, building connection with fans, getting the word out about an artist. ...
07.08.2020 RED 276: Book Launch Behind-The-Scenes w/ Tripp Lanier Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous. For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, ...
07.06.2020 RED 275: When I Felt Trapped In My Business, I Called Tripp Lanier It's very common to get in a business, partnership, or life situation that was working for you at one time, but is no longer working for you. Plans change. People change. Then what? You can keep going in the direction ...
06.19.2020 RED 274: Behind-The-Scenes Of An Expert Business w/ Nick Loper Remember when I used to have a co-host? Laurel isn't on the podcast anymore, but her impact is definitely felt on this episode since she was the one who introduced me to my guest, Nick Loper. Nick has a site ...
06.18.2020 RED 273: Better Podcast Interviews w/ Zita Christian This is Part 2 of my conversation with the oldest podcaster I know, Zita Christian. I sat on this a couple of weeks due to what's happening in the US around Black Lives Matter and changes around the way we ...
05.24.2020 RED 272: The 70-Year-Old Podcaster w/ Zita Christian A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I ...
05.23.2020 RED 271: How To Keep Moving Forward In Quarantine (Or Anytime) In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your ...
05.08.2020 FREE PODCAST MARKETING BOOK - TODAY ONLY! The audiobook version of Big Podcast was just released and to celebrate, the Kindle version is FREE today. THIS IS TODAY ONLY. Get it now before you forget.
05.05.2020 RED 270: The Strongman Experience w/ Eric Moss Eric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're ...
05.04.2020 RED 269: The Live Event Business - What Now? You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and ...
04.30.2020 RED 268: Live Event Behind-The-Scenes w/ Terry Weaver I sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all ...
04.29.2020 RED 267: My Tongue Blew Up A few days ago, something happened that caused my tongue to swell. What was it? Nobody knows. Not the internet, not my nurse friend, and not my nurse practitioner friend. Today I went to have it examined. They didn't know ...
04.22.2020 RED 266: The Gift Of Dyslexia Research suggests dyslexics are disproportionately represented among entrepreneurs. Why? This is an episode about making the most of what you've got. In This Episode: click. click. click. click. Blowing an opportunity with my high school crush Jungle Love (It's drivin' ...
04.11.2020 RED 265: How To Stop Hiding From Yourself (And Others) w/ James Hayden Lots of experts throw out words like "transparency" and "authenticity" in an attempt to seem more relatable to their audiences. But it's neither "transparent" or "authentic" if your messages changes from what it really is to something different just because ...
04.05.2020 RED 264: The Speaking Opportunity We Have Right Now In the previous episode, I talked to Grant Baldwin, author of the book, The Successful Speaker, about the opportunity for experts, authors, and podcasters to spread their messages via speaking. Then COVID-19 hit. Now what? There's still an opportunity. And ...
02.19.2020 RED 263: The Business Of Speaking w/ Grant Baldwin Grant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker. In ...
01.11.2020 RED 262: Business (And Personal) Lessons From 2010 - 2019 We're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... ...
08.31.2019 RED 261: The Panic Attack - Part 2 This is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In ...
08.24.2019 RED 260: The Panic Attack - Part 1 I had a panic attack today. On stage. In front of maybe 200 people. With three cameras rolling. This is an episode about what happened. Or what I think happened. It's hard to say for sure because I was out ...
07.28.2019 RED 259: A Story About Dogs I started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it ...
06.14.2019 RED 258: Special Announcement My book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off ...
03.26.2019 RED 257: The Book Is Here! After almost five years, my book on marketing yourself via podcasting is here! In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) ...
03.06.2019 RED 256: Book Launch - Layout And Distribution In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. I'm one week away from launching. The print version is in my hands and the ...
01.19.2019 RED 255: Book Launch - Making The Audiobook In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. The final manuscript is back and now I'm in the process of making the audiobook. ...
12.13.2018 RED 254: Book Launch - (Almost) Final Manuscript Is Back! The (almost) final manuscript for my book on how to market yourself via podcasting is back. Now what? In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of this book. In This ...
12.03.2018 RED 253: Book Launch - REJECTED! I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens. Over the last couple of months, one of the things I've been working on is securing ...
11.16.2018 RED 252: Book Launch - Wrench In The Spokes If you're new to RED Podcast, let me catch you up... I'm in the middle of talking about launching my new book on how to market yourself via podcasting. I started writing it almost four years ago and it's everything ...
11.02.2018 RED 251: Book Launch - Test Readers And Forewords Did I say on the last episode that I was 60 days away from releasing my new book? What I meant to say was that I was 60 days away from releasing another update for you. And that update would ...
09.05.2018 RED 250: Book Launch - The Manuscript Is Done I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it ...
09.05.2018 RED 250: Book Launch – The Manuscript Is Done I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it ...
06.19.2018 RED 249: Book Launch - Working With Editors There's a saying in the music business -- "Good songs are written, great songs are rewritten." Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm ...
06.19.2018 RED 249: Book Launch – Working With Editors There's a saying in the music business — “Good songs are written, great songs are rewritten.” Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm ...
06.05.2018 RED 248: Book Launch - Behind-The-Scenes I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next ...
06.05.2018 RED 248: Book Launch – Behind-The-Scenes I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next ...
05.18.2018 RED 247: Publishing A Book - Part 3 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process ...
05.18.2018 RED 247: Publishing A Book – Part 3 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process ...
05.16.2018 RED 246: Publishing A Book - Part 2 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process ...
05.16.2018 RED 246: Publishing A Book – Part 2 Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process ...
05.14.2018 RED 245: Publishing A Book - Part 1 A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. ...
05.14.2018 RED 245: Publishing A Book – Part 1 A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. ...

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