Built on Passion

By RY Outfitters

What's Built on Passion about?

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor sports industry. Some of them have failed, some of them skyrocket into the stratosphere of success, all of them have a story to tell. This podcast focuses on a different kind of adventure.

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Built on Passion episodes:

05.16.2023
From Adventure to Millions with Mark Koep from Campground Views
Problems are opportunities in disguise if you know how to solve them. Take Mark Koep as an example. He sold all his belongings and embarked on a year-long adventure, during which he discovered the challenges of locating campgrounds with ease....
05.02.2023
How I grew outdoor Vitals from zero to millions with Tayson Whittaker/Outdoor Vitals
Rome, like your favorite brands, was not built in a day — it takes years of humble beginnings. And while it is easier to dismiss these humble beginnings, they can serve as learning opportunities for many people. That’s why we...
04.25.2023
How we turned a trend into a budding brand with Daniel Urbino, Ride1up.
Trends can turn into huge opportunities when properly capitalized on. Like in 2020, during the big bike boom. Since there was a smaller supply of bikes and surging demand, the founders of Ride1Up capitalized on this to build a budding...
04.11.2023
Talking gut health and building a brand from scratch to acquisition with John Crissy from Gut Armor
Do you ever wonder what motivates entrepreneurs to start their own businesses? For John Crissy, Founder of Gut Armor and a champion of gut health, his passion for creating top-notch gut health products that help people heal, and his desire...
04.04.2023
How we turned a lack of our demands into a thriving brand with Arjan Chima Co Founder and CEO, Centr.
As we evolve, so do our needs, resulting in a scarcity of products to meet them. So what can we do? Well, by innovating and creating more products based on your needs so that you can meet your needs...
03.28.2023
Eliminating odor as a brand With Heidi Brown from Fresh Wave
Businesses that aren’t considered “sexy” (like odor removal brands, for example) have an unfair competitive edge against “sexier” businesses: They’re more likely to be recession-proof! But how can you launch and scale one? In today's episode, Fresh Wave's Heidi Brown,...
03.21.2023
Running a pet food & treat brand as a solo founder With Boris Chung from A Better Treat.
How badly do you want to live the American dream? Waking up in your own home, being your own boss, having a sustainable family, and so on. Well, Boris Chung, founder of A Better Treat, did just that. He transitioned...
03.14.2023
Using Innovation to turn a problem into an award-winning brand With The founding team from MADE Apparel Cheryl LeBarr , Capri Philip, Dustin Butcher.
Every industry has problems that must be solved, and innovation transforms these problems into new opportunities. A good example is MADE's founders, who saw a need for fitting outdoor apparel and launched what is now an award-winning brand with tens...
03.07.2023
How we built a multipurpose skincare brand going against the Industry norms With Murphy Bishop II from The Better Skin Co.
Skin care businesses release additional products, convincing customers that they need each one to achieve the glowing skin they dream about. But what if you could have better skin with fewer products? In this episode, you'll discover how Murphy Bishop...
02.28.2023
Building a profitable brand out of a passion-related problem With Joe Maio of NOM Nutrition.
Many times we believe chasing our passion means giving up our dreams of growing wealthy because passion isn’t monetizable. But little did we know that the more you chase your passion, the more you see problems around it you can...
02.21.2023
Building a sustainable Alpaca Wool Outdoor apparel for the love of culture With Meli and Rensso Hinostroza from Arms of Andes.
What could be more lovely than embracing your community's culture? Of course nothing, which is why we invited Meli & Rensso Hinostroza from Arms of Andes to talk on how they make 100% Alpaca wool outdoor apparel from Peru to...
02.14.2023
Best of 2022: Bootstrapped to Venture-Backed with Hailey Swartz of Actual Veggies
Bootstrapping can be great: you get to control every part of your business and choose your lifestyle. But if you waste precious time on mundane tasks because you don’t have the funding, then bootstrapping becomes a cage. Today’s guest is...
02.07.2023
Best of 2022: Inspiring Good With Philip Freeman
Sure, making money is great. But what if you could use your business to change the world? I’m not talking about cheap tricks like “we donate 1% of profits to charity”. I’m talking about real changes you can see, like...
01.31.2023
Best of 2022: Optimizing Gut Health with personalized Probiotics with with Jonathan Scheiman and Carolina Barsa from FitBiomics
You’ve probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there’s an invisible aspect of our health most people ignore: Our gut biome. The trillions of bacteria in your body control more of how...
01.10.2023
Harnessing the power of technology to create products of endless abundance With Corinna Bellizzi, Head of Sales and Marketing of Orlo Nutrition.
Technology, while replacing hundreds of thousands of jobs, is also providing many with new career opportunities. And technology is just getting started. As it grows more powerful, making pivots will be necessary for your business’s success. A good example is...
01.03.2023
Turning your challenge into a business With Cory Dady, Founder of Booze Bandage.
Whatever you're going through today, hundreds, if not thousands, of other people are going through something similar. And if you find a solution to such a problem, thousands of others may solve theirs as well, which could lead to the...
12.27.2022
Growing a BBQ brand from southern Indiana into a Global brand
From a small town in Indiana to becoming a global BBQ Seller, dreams like this often appear to be a joke until they become a reality. And when you ask what drives this kind of success, you'll realize it differs...
12.20.2022
Growing a charcuterie board brand from the basement to an international brand in less than 5 years With Melissa, Founder of lynn & Liana designs.
Challenges are opportunities in disguise. When you learn how to capitalize on them, you will unlock a new level of fortune for yourself. Take Melissa and her family as an example: when the rest of Canada was complaining about the...
12.13.2022
How we built a decade old profitable business out of passion with Greg Robitaille, Founder of Xplorer Maps.
Passion, they say, is hard to monetize and even if you could, it'll take you a longer time to reap profit. But that's not the same for Greg, who built a successful business off his passion for geography and his...
12.06.2022
Scaling an omni channel retail brand from 12 to 40 stores in 4 Years with Alex Welbers, CEO of Rack Attack.
Running an omni channel brand is a lot of work. You're trying to help your customers offline, but there's a new support email asking for extra help from a new customer. Balancing delivery without bias for each client. And so...
11.29.2022
Building a travel ready essentials brand out of passion and respect for humanity With The Oneiro.
When you go on vacation, there is a thin line between having a good time and being uncomfortable because of the personal hygiene kits provided by your lodge. Many travelers have different preferences for bathing soaps and sprays, but do...
11.22.2022
Transitioning from triathlete to a stretch coach With Brad Walker.
We all want to follow our dreams, but sometimes, dreams are just stepping stones to becoming who we truly want to be. As a result, we keep pushing forward and letting our curiosity lead us to a path worth following....
11.15.2022
Running an Investor Backed Clothing Brand Amidst Saturation Myths.
Running a clothing brand is a struggle in today's world. And it becomes even more difficult if you sell random shorts and tops like most brands in the industry. But you don’t have to run your brand like everyone else...
11.08.2022
How to Build A Long-lasting Brand with Craig James, CEO of Barrie House Coffee
95% of businesses fail within their first five years of operation. But Barrie House Coffee has been in operation for over eight decades. How? Simply by having the right structure and leadership coupled with the obsession to grow in all...
11.01.2022
Bootstrapped to Billion Dollar Enterprise, with Travis Phillips, co-founder of Little Tree Labs
Running a business is tough. It’s even tougher when you’re in an industry with no clearly defined path to success. You could spend years working in your dingy little garage with nothing to show for it. On today’s episode, you’ll...
10.25.2022
How We Built An Environmentally Friendly Personal Care Brand As Sisters with Lindsey McCoy, Founder of Plaine Products
One of our everyday products is packaged in disposable plastic, which does not biodegrade but instead breaks down into micro particles that pollute our environment. And we are all aware that its effects compound to produce a negative climate impact...
10.18.2022
Why 95% of Businesses Fail with Ardy Sobhani, Co-Founder of Oru Kayak
From the garage to the stock exchange, many entrepreneurs dream of owning a multi-million dollar brand with world-class products. But the road to success is paved with an endless amount of obstacles. That’s why 95% of new businesses crash and...
10.11.2022
The Ultimate Kickstarter Masterclass with Jorge Barros, Founder of Graphene-X
Running a Kickstarter campaign is hard. And with 9% of all Kickstarter campaigns failing, it’s no easy feat. Bad timing, funding goals that are out of reach, rewards that are too pricey, and a multitude of other things can throw...
10.04.2022
How To Create A Wildly Successful Product with Sheera Goren, Founder of Zygo
Creating a physical product from scratch is a nightmare. There’s countless hours spent on design, manufacturing, testing, and R&D.; Not to mention, how expensive (and emotionally draining) it is to make changes on the fly. Even the smallest and most...
09.27.2022
The Case Against Mass-Production, with Asher Cowan, Co-Founder of Cowan’s Garden
Building a business you’re passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights. More often than not, it’s a mix of both. Taking the easy route is easy, but it never...
09.20.2022
Building A Moat Around Your Business with Dennis Mistrioty, Co-Founder of Batch CBD
CBD brands have to play business on “hard mode” when it comes to advertising their products. .Facebook and Google are quick to drop the ban hammer on your ad accounts. And at the push of a button, you lose access...
09.13.2022
Standardizing Clean Label Nutrition with Ted Volz, founder of Clean Energy
Trying to compete with the big guys is tough. Well established brands have a lot of capital, raving fans, and unfair competitive advantages. So how can you compete with Snapple and Gatorade? Today’s guest, Ted Volz, founder of Clean Energy,...
09.06.2022
Marketing the invisible with Ryan Tolbert from Tru-Colour Bandages
Marketing is tough, time-consuming, and expensive if you don’t know what you’re doing. This applies even more to groundbreaking products at the forefront of innovation. Look at Apple - they struggled for decades before they dominated their market. So how...
08.30.2022
Business Mastery and the Fundamentals with Austin Roberts, Founder of LogOX
Every entrepreneur wants success. It’s a long, hard, and lonely road being a business owner. It could take years before all of your hard work is finally paid off. But what if you went through all that hardship because you...
07.26.2022
Extreme Sustainability with Stephen Weisbuch, Cofounder of The Recycled Planet
As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle. But if you’re running an apparel brand, being sustainable is almost impossible!...
07.19.2022
The Backpacking Brand Builder with Mike Goldfarb, Founder of Bhanti
There’s no right or wrong way to live. But let’s be honest: you didn’t grow up wanting to work in a confined space 40 hours a week, did you? It’s why we need hobbies on the side. Travel, hiking, boating…...
05.24.2022
Standing Out with Sarah Whyte of Bloat No More
The supplement business is cut-throat. If you can’t stand out from the competition, your business will look like everyone else’s and be ignored. But if you find a gap in the market, you’ll enter a league of your own. With...
05.10.2022
Bootstrapped to Venture-Backed with Hailey Swartz of Actual Veggies
Bootstrapping can be great: you get to control every part of your business and choose your lifestyle. But if you waste precious time on mundane tasks because you don’t have the funding, then bootstrapping becomes a cage. Today’s guest is...
05.03.2022
Doing Good with Jeremy Lux of Illumine Collect
If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you: out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages! But there’s a small group...
04.12.2022
Top 5 - Jacob Durham of NOMATIC
Turning your passion into your business sounds great. But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned...
04.05.2022
Top 5 - Chris Pew of TREW Gear
Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination. Your business success could start as simply as an idea for better ski gear and a...
03.29.2022
Top 5 - Connor Swegle of Priority Bicycles
Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members. And you can't pour money into marketing like the bigger brands. But with the right mindset your small size becomes an advantage that...
03.22.2022
Top 5 - Dan Abrams of Flylow
A common dream amongst entrepreneurs is to create a brand so big it defines a culture. These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of...
03.15.2022
Top 5 - Travis Merrigan of Grayl
There’s a nasty trap that plagues today’s entrepreneurs. They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is...
03.08.2022
Rebranding with Devil-Dog Dungarees’ Sean Connelly and Stephanie Newman
In business it’s important to play to your strengths. So if you’re a manufacturer, keep manufacturing. If you’re a marketer, keep marketing. But playing it too safe can blind you to a big opportunity for decades. If you step outside...
03.01.2022
Inspiring Good With Philip Freeman
Sure, making money is great. But what if you could use your business to change the world? I’m not talking about cheap tricks like “we donate 1% of profits to charity”. I’m talking about real changes you can see, like...
02.22.2022
NFL Fullback to Protein Shake Pioneer With Chris Gronkowski
Our lives are full of “first world problems”. It’s annoying to tie your shoes… you ran out of milk… your drink is a little too warm… You might think they’re meaningless… but what if you could turn these “first world...
02.08.2022
Optimizing Gut Health with personalized Probiotics with with Jonathan Scheiman and Carolina Barsa from FitBiomics
You’ve probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there’s an invisible aspect of our health most people ignore: Our gut biome. The trillions of bacteria in your body control more of how...
01.27.2022
Kinona // Tami Fujii - A Functional & Stylish Upgrade To Women’s Golf Apparel
Matt sits down with Kinona co-founder Tami Fujii. Kinona makes stylish and functional women’s golf apparel while helping to open up the sport for women. Kinona was started while Tami and fellow co-founder, Dianne Celuch were getting more and more...
01.20.2022
#281 Take Two // Jerek Lovey - Brewing The Best Plant-Based Milk
Matt sits down with Take Two founder Jerek Lovey. Take Two makes plant-based barely milk with a huge emphasis on sustainability using upcycled spent grain as a key component in their tasty game-changing dairy-free milk. Take Two is changing the...

What's Built on Passion about?

Download our free app to listen on your phone

Built on Passion episodes:

From Adventure to Millions with Mark Koep from Campground Views

How I grew outdoor Vitals from zero to millions with Tayson Whittaker/Outdoor Vitals

How we turned a trend into a budding brand with Daniel Urbino, Ride1up.

Talking gut health and building a brand from scratch to acquisition with John Crissy from Gut Armor

How we turned a lack of our demands into a thriving brand with Arjan Chima Co Founder and CEO, Centr.

Eliminating odor as a brand With Heidi Brown from Fresh Wave

Running a pet food & treat brand as a solo founder With Boris Chung from A Better Treat.

Using Innovation to turn a problem into an award-winning brand With The founding team from MADE Apparel Cheryl LeBarr , Capri Philip, Dustin Butcher.

How we built a multipurpose skincare brand going against the Industry norms With Murphy Bishop II from The Better Skin Co.

Building a profitable brand out of a passion-related problem With Joe Maio of NOM Nutrition.

Building a sustainable Alpaca Wool Outdoor apparel for the love of culture With Meli and Rensso Hinostroza from Arms of Andes.

Best of 2022: Bootstrapped to Venture-Backed with Hailey Swartz of Actual Veggies

Best of 2022: Inspiring Good With Philip Freeman

Best of 2022: Optimizing Gut Health with personalized Probiotics with with Jonathan Scheiman and Carolina Barsa from FitBiomics

Harnessing the power of technology to create products of endless abundance With Corinna Bellizzi, Head of Sales and Marketing of Orlo Nutrition.

Turning your challenge into a business With Cory Dady, Founder of Booze Bandage.

Growing a BBQ brand from southern Indiana into a Global brand

Growing a charcuterie board brand from the basement to an international brand in less than 5 years With Melissa, Founder of lynn & Liana designs.

How we built a decade old profitable business out of passion with Greg Robitaille, Founder of Xplorer Maps.

Scaling an omni channel retail brand from 12 to 40 stores in 4 Years with Alex Welbers, CEO of Rack Attack.

Building a travel ready essentials brand out of passion and respect for humanity With The Oneiro.

Transitioning from triathlete to a stretch coach With Brad Walker.

Running an Investor Backed Clothing Brand Amidst Saturation Myths.

How to Build A Long-lasting Brand with Craig James, CEO of Barrie House Coffee

Bootstrapped to Billion Dollar Enterprise, with Travis Phillips, co-founder of Little Tree Labs

How We Built An Environmentally Friendly Personal Care Brand As Sisters with Lindsey McCoy, Founder of Plaine Products

Why 95% of Businesses Fail with Ardy Sobhani, Co-Founder of Oru Kayak

The Ultimate Kickstarter Masterclass with Jorge Barros, Founder of Graphene-X

How To Create A Wildly Successful Product with Sheera Goren, Founder of Zygo

The Case Against Mass-Production, with Asher Cowan, Co-Founder of Cowan’s Garden

Building A Moat Around Your Business with Dennis Mistrioty, Co-Founder of Batch CBD

Standardizing Clean Label Nutrition with Ted Volz, founder of Clean Energy

Marketing the invisible with Ryan Tolbert from Tru-Colour Bandages

Business Mastery and the Fundamentals with Austin Roberts, Founder of LogOX

Extreme Sustainability with Stephen Weisbuch, Cofounder of The Recycled Planet

The Backpacking Brand Builder with Mike Goldfarb, Founder of Bhanti

Standing Out with Sarah Whyte of Bloat No More

Bootstrapped to Venture-Backed with Hailey Swartz of Actual Veggies

Doing Good with Jeremy Lux of Illumine Collect

Top 5 - Jacob Durham of NOMATIC

Top 5 - Chris Pew of TREW Gear

Top 5 - Connor Swegle of Priority Bicycles

Top 5 - Dan Abrams of Flylow

Top 5 - Travis Merrigan of Grayl

Rebranding with Devil-Dog Dungarees’ Sean Connelly and Stephanie Newman

Inspiring Good With Philip Freeman

NFL Fullback to Protein Shake Pioneer With Chris Gronkowski

Optimizing Gut Health with personalized Probiotics with with Jonathan Scheiman and Carolina Barsa from FitBiomics

Kinona // Tami Fujii - A Functional & Stylish Upgrade To Women’s Golf Apparel

#281 Take Two // Jerek Lovey - Brewing The Best Plant-Based Milk