She's a pioneer in the world of grassroots basketball. ReeCee (Aisha) Hollans is the first female in charge of a grassroots basketball circuit. She was born and raised in the Bay Area while winning a state championship at Berkley High School. Highly decorated out of high school she got a full ride at USC. Playing overseas in several countries led her to 'blindly' answering a Craiglist ad that got ReeCee to Nike. Now as a pioneer in the field of Grassroots basketball at Adidas, Ms. Hollans joins host Adam Finkelstein on The Upside Podcast.