This time we will talk about the presentation given by Colin Barré-Brisebois from SEED, the R&D division of Electronic Arts, during the Graphics Programming Conference 2025. In this talk, he shares his reflections on the department's 10 years of existence, covering both the strategic aspect of balancing high-risk projects with practical applications, and the collaborative culture needed to turn experimental prototypes into robust production tools for games such as Battlefield and EA Sports FC.

Watch full presentation here:

https://www.youtube.com/watch?v=XNAZu3nFB5k

Original Copyright Free Music written, performed, and produced by TrackTribe

https://www.youtube.com/watch?v=HK9z2cR8nlM&list=PLFEJ2E5exsjrjRzhJdOYOmTlcYfK3Hz7_