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Hello, and welcome to "Beauty and the Biz," where we'll discuss how to regroup after a disaster. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Regroup After Disaster — with Kate O'Connor, MD."

Clearly, running a thriving practice comes with challenges. Surprisingly, few surgeons embody resilience like Dr. Catherine O'Connor MD, a facial plastic surgeon in private practice in Nashville, Tennessee, for the past three years.

Specifically, this week, on "Beauty and the Biz", Dr. O'Connor shares her incredible journey of leadership and perseverance.

Previously, she had leased a sought-after brick building on Music Row. Fortunately, when the opportunity to buy it arose, she jumped at the chance. Unfortunately, just weeks later, disaster struck.

Suddenly, a pipe burst on the top floor, flooding all three stories over a weekend. Consequently, water destroyed floors, exam rooms, and equipment. Immediately, her team scrambled for solutions.

Thankfully, here's where her leadership truly shined:

• First, she acted fast, securing a temporary space. Patients continued receiving care with minimal disruption.
• Next, she empowered her staff, keeping the focus on recovery. At the same time, patient care remained a top priority.
• Finally, she found opportunity in crisis. The setback became a chance to improve operations while rebuilding.

Meanwhile, as if that weren't enough, she's also expecting her first child. Undoubtedly, she's proving that resilience isn't just for business—it's a way of life.

Ultimately, Dr. O'Connor's story is a powerful example of adaptability. Specifically, she shares key lessons from overcoming adversity and growing her practice—no matter what.

Certainly, if you need inspiration to tackle your own challenges, this episode is a must-listen.

P.S. Want help overcoming the obstacles holding your practice back? Book a Growth Strategy Review today.

Enjoy!

Catherine Maley, MBA

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Visit Dr. O'Connor's website

Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

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