“The opportunity is to provide organizations with the most feature-rich, most reliable, most secure mobile communication solutions,” says Elka Popova, Frost & Sullivan Vice President for Connected Work. Elka will be presenting a talk: Reimagining Mobility in Business Communications: Is There a Single Right Approach? The presentation will be at the Cloud Connections 2025, April 14-16, 2025, in St. Petersburg, Florida.

“The opportunity is to integrate existing mobile services and devices with the business communication solutions, with the business communications systems on premises or the business communication services delivered from the cloud, or let's say the UCaaS solution, the cloud PBX. We've been aiming for this kind of integration for years, and the industry as a whole has come up with several approaches. But we haven't been able to get to that fully mobile state in many of the countries.”

Mobile communications have become an integral part of our personal and business lives. However, mobile capabilities are not always integrated with business telephony and UC systems, preventing organizations from maximizing mobility benefits. To capitalize on the opportunity to provide compelling integrated mobile UC solutions to businesses, technology vendors and service providers must acknowledge the key adoption drivers and restraints.

It is also critical to align different mobile UC approaches with the right use cases – by geography, industry, and job function. This session will address the following key issues:

Mobility trends in business communications

Challenges to mobile UC adoption

Advantages and disadvantages of different mobility approaches

Identifying use cases: the low-hanging fruit versus the long-term potential

Success factors for CSPs in mobile UC