<p>Do you know how your personal brand and reputation impact personal and professional opportunities and success? Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of CONTROL THE NARRATIVE: The Executive's Guide To Building, Pivoting And Repairing Your Reputation, would tell you that you must actively understand and manage your personal brand and reputation to be an effective businessperson today. Period. In this CareerCast, Lida shares insights, strategies, and actions to leverage your strengths and reposition areas of challenge.</p>

Do you know how your personal brand and reputation impact personal and professional opportunities and success? Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of CONTROL THE NARRATIVE: The Executive's Guide To Building, Pivoting And Repairing Your Reputation, would tell you that you must actively understand and manage your personal brand and reputation to be an effective businessperson today. Period. In this CareerCast, Lida shares insights, strategies, and actions to leverage your strengths and reposition areas of challenge.

Reputation, Personal Brand, and Success

Chicago Booth believes in life-long career development to help you maintain your professional edge. Through CareerCast, an online, audio recording series, we give alumni and students the chance to hear experts discuss topics such as crafting your story, making an industry or function change, managing employees, taking the entrepreneurial plunge and more. Because these talks are available online, you can access them anytime, anywhere and as often as you want.

You will have the opportunity to submit questions to the speaker in advance of the broadcast. Then check in the third Friday of each month to listen to the interview. For 24 hours after the broadcast, you can submit follow-up questions.

We’ve created a CareerCast webpage for each broadcast where you can get more information about that month’s topic. The page will feature useful links to tools, books, articles and first-hand stories.

Business

Education

Self-Improvement

Chicago Booth believes in life-long career development to help you maintain your professional edge. Through CareerCast, an online, audio recording series, we give alumni and students the chance to hear experts discuss topics such as crafting your story, making an industry or function change, managing employees, taking the entrepreneurial plunge and more. Because these talks are available online, you can access them anytime, anywhere and as often as you want. You will have the opportunity to submit questions to the speaker in advance of the broadcast. Then check in the third Friday of each month to listen to the interview. For 24 hours after the broadcast, you can submit follow-up questions. We’ve created a CareerCast webpage for each broadcast where you can get more information about that month’s topic. The page will feature useful links to tools, books, articles and first-hand stories.

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Reputation, Personal Brand, and Success

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