In this deeply inspiring episode of CMO Chapters, Lucy Bolan sits down with Anna Samkova, founder of Albany Advisory and former GM of Digital & Loyalty at Brand Collective. 

Anna shares her remarkable journey—from migrating to Australia and learning English as an adult to overcoming a life-changing accident and building a successful career in marketing and digital transformation.

This episode is packed with insights on leadership, personal growth, loyalty and CX strategy, consulting, and staying resilient through change. If you’re a marketer thinking about your next move, or someone exploring the world of consulting and personal brand-building, this is a must-listen.

What You’ll Learn in This Episode:

• Why resilience is one of the most underrated leadership traits.
• How Anna broke into loyalty and digital by saying “yes” and figuring it out later.
• Advice for marketers looking to transition into consulting or fractional leadership.
• The mindset shift required to build and maintain authentic networks.
• How to manage your time and energy effectively as a consultant.
• Why your personal brand matters—and how to build it with authenticity.
• The power of reflection, gratitude, and intentional living.

Resources & Mentions:

• Atomic Habits by James Clear – For building high-performance routines.
• The Miracle Morning by Hal Elrod – The morning routine that helped Anna transform her mindset and focus.
• The 5AM Club by Robin Sharma – Building discipline and purpose.
• Albany Advisory – Anna’s consultancy practice: https://albanyadvisory.com.au/

Connect with Our Guest:

• Follow Anna Samkova on LinkedIn: Anna Samkova

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: [email protected]