RG40: 3 Steps to a PR And Blogger Outreach Strategy For SEO, Leads And Brand Awareness With @ginidietrich
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The reason public relations is so important is because there are people and brands out there that have the authority and trust that you need in order to make sales. You can try to grow your business by yourself without the need of “influencers”, but if you get recommended by them, you would inherit their authority and the trust of their audience.
We also talk about SEO in this episode and how this blogger outreach process helps you get more links to indicate search engines you are a trust worthy brand and should be ranking higher on search results and therefore get more search traffic to your website, this is basic SEO 101.
Leads, of course, the main thing an online marketing usually needs in order to start their funnel process to turn those leads into customers. When you establish and create these relationships you will be presented with opportunities to directly generate leads, like doing joint webinars, twitter chats, guest posts, etc.
And finally you get brand awareness. The same effect you get with search engines, you get it with the media. By being recommended and endorsed by people with influence your brand will automatically get attention from the media in general.
Some Things You Will Learn
* Creating the right type of content
* Finding out who you should be reaching out to
* Nurturing that relationship and asking for a “mention”
Resources
* MOZ tool bar
* Marketing in the Round
* Keyword Planner
* Salesforce
* Hootsuite