RG76: Using Integrated Viral Marketing to Get 200k Active Users With Pedro Magriço

07.27.2016 - By The Rebel Growth Podcast: Online Marketing, Entrepreneurship, Growth Hacking, Blogging, SEO, Social Media,

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Virality is awesome.
Why?
Because it let’s you grow on autopilot-mode.
If you have an awesome product, you can integrate a viral aspect into it so it does all the leg work for you.
Pedro Magriço, Director of Marketing & Growth at Typeform join us on today’s episode to talk about how they have been able to acquire over 200 thousand active users thanks to introducing a viral aspect into their form building product.
Takeaways

* How Typeform structures their growth team
* How and why their product goes viral
* How do you scale virality
* What is a viral coefficient and how do you make use of it
* Testing virality

Links and Resources

* Danone
* Typeform
* Stripe

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