A 1 minute excerpt from a recent interview with Rhett Power. Hear the full interview by entering 'Rhett Power' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

Transcript:

Ross: Before we made our exit, we wanted to build a company that we could be proud of, that could be a legacy company, that could have and be a player in the toy-space. That was our first priority. Out exit strategy was to either go public, or sell the company to a larger player in the industry that could capitalize it even more, and that's what we did. It's an expensive business model when you're talking about a business like the toy business. Sometimes, you put in 50 - $100,000 into a product and it doesn't sell. So, we knew that going in, we knew the model was tough, but we wanted to build a company that we could be proud of. Then, as some point we knew we have to find a strategic partner to come in and really capitalize it the way it needs to be capitalized. 

 

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