CMO Confidential

Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing


Listen Later

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

CMO ConfidentialBy Mike Linton // I Hear Everything Podcast Network

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

27 ratings


More shows like CMO Confidential

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,627 Listeners

Pivot by New York Magazine

Pivot

9,514 Listeners

The Daily by The New York Times

The Daily

112,333 Listeners

Up First from NPR by NPR

Up First from NPR

56,404 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,986 Listeners

Stay Tuned with Preet by Preet Bharara

Stay Tuned with Preet

32,356 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,478 Listeners

Hard Fork by The New York Times

Hard Fork

5,466 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,942 Listeners

ReThinking by TED

ReThinking

628 Listeners

Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

Wiser Than Me with Julia Louis-Dreyfus

10,743 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

561 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

497 Listeners