This week Pippa Short talks to Richard Springham, founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry.

The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients.

We discuss

• The impact of AI on the industry, including personalisation of content and changes in search behaviour.
• The trend of more informed patients and the importance of verifying health creators on platforms like YouTube.
• The need for the industry to adapt to evolving digital trends and collaborate to ensure accurate and relevant information is accessible to healthcare professionals and patients.