In this episode of Yours for the Making, Robin Johnson speaks with George Marshall, the photographer behind some of the most iconic BMX and cycling images of the past two decades. From shooting for brands like Rapha, Specialized and Trek to documenting riders at Battle of Hastings and beyond, George shares stories from the frontline of action photography.

He reflects on his transition from BMX to road cycling, his time launching Team Sky and his filmmaking expeditions with Royal Enfield — including a three-month survival shoot in Antarctica. George opens up about the realities of freelancing, financial struggles, and the sacrifices behind creative success. He also shares practical advice for young photographers on patience, resilience and staying passionate even when progress feels slow.

Key Topics Covered

• How George Marshall became one of the UK’s leading cycling photographers
• The story behind The Albion magazine and its legacy in BMX culture
• What it’s really like to shoot for major brands like Rapha and Trek
• Lessons from three months filming in Antarctica with Royal Enfield
• The connection between mental health, creativity and adventure
• The importance of persistence in the photography industry
• Balancing family life with a demanding creative career
• Why passion and hard work still matter more than luck or timing

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 – Introduction and George’s early life in BMX

05:00 – Shooting local legends and community stories in Hastings

10:30 – How BMX led to photography and The Albion magazine

18:00 – Working with global brands like Rapha, Trek and Specialized

23:30 – Transitioning from BMX to road cycling and launching Team Sky

30:00 – Building a photography career from scratch

36:00 – The pressures and realities of freelance creative work

43:00 – The story behind the Croydon Warrior photo

50:00 – Life lessons from shooting extreme events

58:00 – Filmmaking with Royal Enfield and the Antarctica expedition

1:05:00 – Navigating storms and survival at the South Pole

1:10:00 – The mindset of staying calm under pressure

1:15:00 – Mental health, motivation and self-doubt in creative work

1:20:00 – Advice for young photographers and choosing a niche

1:27:00 – Final reflections and closing thoughts