The things you can now do with AI were unthinkable not that long ago but as amazing as this new technology is, we all know there’s a darker side. In a world where you can no longer believe what you see or hear, how do we move forward ethically without abandoning AI’s many positive qualities?

Voicover experts Voices give you the lowdown in their latest White Paper!

The paper discusses how the rise of AI technology is blurring the lines between the authentic and the artificial. As people struggle to differentiate between what is real or otherwise, Voices' guide explores how an understanding of AI ethics and risk management can help you navigate the alarming security and privacy issues created by advanced voice synthesis technology.

Voices highlights how humans struggle to tell deepfake and real voices apart. A study by University College London revealed that AI-generated voices were only correctly identified 73% of the time. Criminals are capitalizing on this and deploying ever more sophisticated voice cloning software to target all areas of society.

“We’ve seen convincing financial and biometric-access fraud, misinformation campaigns, social engineering, impersonation scams targeting the vulnerable, and even “swatting” incidents, where hoax calls are weaponized to bring the authorities down on someone,” explains the paper.

However, Voices suggests there are solutions in the form of biometric authentication systems that can identify deepfakes by spotting patterns that are common in synthetic voices, unnatural breath patterns, unusual fluctuations in background noise, and data artifacts from the voice generation process.

The paper discusses the need for clear ethical guidelines around the use of AI in voice synthesis such as those being developed by the Open Voice TrustMark Initiative, Respeecher, EthicalAI, and the Partnership on AI.

Voices is committed to helping build greater trust between voice talent providers and end users, ensuring that AI use is transparent and follows robust ethical guidelines. Want to be sure of exactly what you’re getting when you order a voiceover? They can help!

A spokesperson says, “At Voices, we talk a lot about our Three Cs: consent, compensation, and control. Paired with transparency and accountability, this basic ethical framework ensures AI voices and datasets are collected, maintained, and used ethically and fairly.”

With the challenges posed by deepfakes, Voices points out that it’s easy to lose sight of the many positive and transformative aspects of AI voice technology. For example, those who suffer from speech impairments can use AI voices to reclaim their voice identity rather than having to rely on generic text-to-speech programs.

There are upsides too for content creation across language barriers and the repair and restoration of damaged historical voice recordings.

For a fresh take on what we can learn from the past and what we want to take into the future, you can rely on Voices!

Read the White Paper in full today.

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