Host Mimi Banks is joined by Laurie Lam, the Chief Brand Officer of e.l.f. Cosmetics. Laurie shares her journey in the beauty industry, from starting as a teenager working at an Estee Lauder counter to her current role at e.l.f. She discusses the importance of guts, curiosity, and asking questions in her career. She also talks about e.l.f.’s focus on disruption, inclusivity, and community, and she highlights the success of e.l.f.’s recent campaigns and collaborations, including the Super Bowl commercial and the collaboration with Liquid Death.

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