Rohit Bhargava, marketer, blogger, speaker and author of Personality Not

Included, talks about his guide for companies on understanding and using their

personality to better connect with customers in the social media era. Rohit is a

founding member of the pioneering 360 Digital Influence team at Ogilvy, a leading

agency in helping clients navigate the social media universe. He's been writing the

Influential Marketing blog for the past 3 years, now ranked among the top 50

marketing blogs in the world, and is often featured as an expert in media including

The Wall Street Journal, BusinessWeek, and Fast Company.