It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Agriculture Secretary Brooke Rollins said in a television interview that concentration in the beef packing industry needs to be addressed, called Brazilian ownership a “major issue” in the sector and suggested smaller processors produce “healthier” food.

In a Fox News appearance, she discussed issues of ground beef prices, imports and U.S. herd size. “Is there something that needs to be done about the processors?” host Will Cain asked in a followup question.

“One hundred percent, yes, when you have four major processors, two owned by the Brazilians,” Rollins replied, holding up two fingers in a V, “so half of that is not even American owned. You have a major issue when they are processing 85% of the beef in America. We have to decentralize, deregulate, invest in and incentivize smaller processors. 

The U.S. The Department of Agriculture revealed a plan on Oct. 22, 2025, to “fortify” the American beef industry, strengthen ranches, rebuild capacity and lower costs for consumers.  It includes a USDA-DOA Grazing Action Plan, Consumer Transparency, and to Build Demand Alongside Domestic Supply. 

For the complete breakdown of the action plan, click HERE.

REFERENCE: https://www.thefencepost.com/news/usda-cattle-plan-ag-agency-unveils-plan-to-reinvigorate-cattle-industry/

Lot’s of bull and heifer sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.

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