"The goal is to create a work environment that is a great place to work," says Mark Daly, as he leads the relaunch of ROLM, a company known for its pioneering legacy in Silicon Valley. Speaking with Doug Green, publisher of Technology Reseller News, at ITEXPO and MSP Expo, Daly shares insights on ROLM’s new focus on AI, cybersecurity, and UCaaS—industries at the forefront of innovation.

ROLM: A New Era of Innovation

Once an iconic name in Silicon Valley, ROLM was a trailblazer in telephony and business communications. Now, Daly and his team are bringing ROLM back, this time with a focus on:

Artificial Intelligence (AI) – Investing in decision-making AI solutions, including a government-funded project blending human and AI intelligence to mitigate risk.

Cybersecurity – Developing cutting-edge security tools, with product launches expected later this year.

UCaaS – Offering business communication solutions in a highly competitive market while leveraging AI and cybersecurity as key differentiators.

AI’s Role in the MSP Market

Daly, a well-known industry expert, has been moderating multiple AI-focused sessions at IT Expo. He highlights how AI is still in its early adoption phase, yet its impact is already being felt. From Outlook’s auto-suggestions to intelligent IVRs in telephony, AI is reshaping MSP operations. The big question now is: How can MSPs integrate AI into their service offerings?

"MSPs are still figuring out how AI maps to their customers' needs. It's an evolving space," says Daly.

Building High-Performing Teams

Beyond technology, Daly also led a panel on how to build high-performing teams. Drawing from his own experience, he emphasizes that team culture, talent selection, and leadership are key to driving success. He also highlights Predictive Index (PI) as a modern tool to analytically identify and hire top talent.

What’s Next for ROLM?

As ROLM builds momentum, Daly hints at bigger plans for next year’s IT Expo:

"No swimming pool yet, but next year, we’re aiming for the big tent!"

For now, ROLM continues to push forward with AI, cybersecurity, and business communications innovations.

Where to Learn More

Visit ROLM.ai to stay updated on their latest developments.

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