Welcome to another episode of the American Cattlemen Podcast and our Producer Profile. Just ahead, we have Gale McKinney, the Publisher of American Cattlemen, and Tyrell & Deandra Rousey of North Platte, Nebraska. Tyrell's journey into the cattle industry began on his family's dairy farm, where he developed a passion for cattle genetics and breeding. After studying animal science at the University of Nebraska-Lincoln, he interned and then worked for Burgers Herd Masters, a specialized SimAngus cattle operation. In 2018, Tyrell and his wife Deandra were given the opportunity to lease the ranch and cow herd, establishing Rousey SimAngus LLC. Their upcoming annual bull sale, scheduled for February 8, 2025, at the Lincoln County Fairgrounds, will feature 90 black SimAngus and 70 red SimAngus bulls with diverse genetic backgrounds. The Rousey breeding philosophy centers on three key principles: practicality, functionality, and heterosis. They focus on creating balanced, easy-working cattle that can thrive in various ranch environments. Their approach emphasizes producing high-quality females, believing that exceptional bulls are a byproduct of exceptional cow herds. Their bull offerings showcase a variety of composite genetics, including quarter SimAngus, three-quarter Angus, and half-blood variations. Tyrell highlighted several sire groups, including flush brothers, Myers Fair and Square progeny, and Bruin Envisage lines, each bringing unique characteristics to the breeding program. The operation takes pride in creating cattle with strong maternal traits, good disposition, and adaptability. They carefully select bulls that contribute to herd improvement, focusing on traits like muscle definition, growth potential, and ease of management. Their goal is to provide commercial ranchers with genetics that can improve herd performance and reduce labor-intensive management. The podcast emphasized the Rousey SimAngus commitment to producing practical, functional cattle that can help ranchers improve their herds through hybrid vigor and thoughtful genetic selection.

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