The Elephant in the Room

35: Ruby Raut: Co-Founder WUKA, on mission to promote sustainability

07.15.2021 - By Sudha SinghPlay

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SHOWNOTESMy guest for the 35th episode of The Elephant in the Room podcast is Ruby Raut co-founder and CEO of WUKA. Founded in 2017, WUKA is a female-led start up, making the UK’s first ever reusable and leak-proof period wear. The business idea came to her while studying environmental science and learning that 200,000 tonnes of tampons and pads end up in landfills in the UK. WUKA stands for Wake Up Kick Ass because the belief is that nothing should hold women back during their period. The mission is to make sustainable lifestyles accessible to everyone, because sustainability should not be a luxury, and periods are not a luxury. Ruby is also determined to break down the continuing stigma around periods.In this episode she speaks about growing up in Nepal, moving to the UK to find her purpose. Her journey to becoming an entrepreneur. We also spoke about 

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