Rock Your Brand Podcast

RYB 847:Best Strategies for Product Launches + Digital Funnels (Friday Jam Session)

06.26.2020 - By Scott VoelkerPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Welcome to this week's edition of our Friday jam session! I'm so glad to have you here. If you want to join us every Friday, head over to takeactioncrew.com to be a part of our weekly sessions, it's one of my week's highlights because I get to hang out with some awesome people and answer some great questions. We're going to start with a topic that I've had a lot of questions asked about this week to get things started. Digital Product Launch  A few ways that you can monetize as quickly as possible include    Content creation will bring in traffic Pinterest Drive to Our Website Build Your Email List   What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker.    In order to make this possible, you're going to need a product.n   For the people who are currently creating content right now and don't have an email list, let's start here. What are the things that someone needs to know to get a result in helping them with whatever they are trying to accomplish (a guide, cheatsheet, etc.) Reach out to the market to make sure you're creating things they are actually interested in.    Once you do that, you will create blog posts, written content, and videos that address each sub-topic. You're building a product while creating content at the same time. We're basically publishing the product in parts. At the end of it, you can combine all those blogposts, bundle them up, and make an ebook.   Word of Caution: Don't just copy and paste your blog posts into an ebook. Always add value. This could be as simple as adding a few screenshots, images, and additional resources.    Now you have a digital asset, and you're ready to launch it. Launch Runway Timeframe    I created a popup Pinterest workshop and only advertised it for a short time before the actual event. We wanted to help people with that one specific area and knew that we would have people interested. We also wanted to get people that are interested in building their brand so we can invite them to join brandcreators.com when it opens.    Keep in mind that if you have a bigger launch, it'll take more energy, resources, and times if you've never done a launch before always start with a small mini digital funnel to get started. Identify the One Thing   What is the one thing that will give your audience a quick win?    Make sure to do your research and now what people in your niche want.    You can use your free lead magnet to build your email list. On the thank you page, you can introduce them to your digital project and give a discount if they purchase within a certain amount of time. Just make sure that the lead magnet and digital product are closely related, so it would make sense for them to buy it.    I recommend limiting the number of lea

More episodes from Rock Your Brand Podcast