Rock Your Brand Podcast

RYB 835: Creating Video Content and Leveraging Platforms + SIMPLIFY Process (Friday Jam Session)

05.29.2020 - By Scott VoelkerPlay

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Today I’m going to share a few highlights from our latest Friday Jam session, and I couldn’t be more excited. It’s always one of the highlights from my week, and I enjoy hanging out with some awesome people and answering questions that will help them grow their businesses. If you want to be a part of our Take Action Crew head on over to takeactioncrew.com, it’s totally free, and you can join us every Friday to ask me a question or just hop on to say hello. I’d love to have you there. Let’s dive right in!  Let’s Talk Live Streaming & Video Content  My favorite part about Friday Jam sessions is that it always feels like there is a theme in regards to the questions. Even though it’s not planned at all. One of the most popular subjects this week was around live streaming and video content. So, I’m excited to answer a few questions that can hopefully help you if you’re looking to live stream or create video content.  What You Need to Know About Live Streaming  The first step to live stream is to decide what you need to learn to make it possible. For starters, you’ll need to know what type of equipment and software are essential to make it successful. You’ll also need to learn how to structure a live stream and identify all the different elements and steps you should take before you get started.  My best advice on this subject would be not to overcomplicate the process. Once you decide what you’re going to speak about on your broadcast, just get started and don’t overthink it too much. It’s as simple as using your phone to record. It’s time to take the barrier to entryway down and just do it. People care most about the content that you’re creating, so don’t stress about the equipment and software too much. You can always get fancy later, but for now, just get started and create some traction.  The Best Time to Start Creating Video Content Is Now  If you’re already created a bunch of content on your website, start creating videos now. All you need is a tripod and the camera on your phone, and you’ll be ready to start recording. The editing side of things doesn’t need to take a lot of time. In fact, I recommend keeping it real and raw. Just be yourself and get going!  Give people the type of content they are coming to your website. And always be sure to create a hook at the beginning of each video to tell them why they are showing up to watch your video and why they should stay. It helps draw them in and give them a reason to keep watching after the intro.     Note: If you’re already rockin’ and rollin' with the content side of things, you may want to take the video creation slow so you can keep building momentum writing content. However, it’s still good to get started now. It doesn’t matter if you only have a few people watching your video content. Eventually, people will notice that you’re committed. You’ll be surprised at how many people want to come along for the ride and support you along the way so you might as well start now!  Get Started Creating Your Website Today  I’ve received lots of questions about hosting platforms and when the best time is to launch a website. So, I’m going to answer a few of those below, and I hope they help you on your journey to starting your own website.  Four Web Hosting Tips to Get Your Started  I like to stick with what I know, so for me personally, I use Hostgator for all my websites. I am comfortable with the

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