RYB 829: Jam Session with Scott - Questions and Answers!

  As we get into this new rhythm with the Rock Your Brand podcast, I wanted to welcome you to our Friday Jam Sessions. These sessions will feature content from our Take Action Crew conversations - if you haven’t signed up look for the link below. In this session, I go over some common questions about being the face of your brand and whether that’s a good idea or a good fit for everyone. The questions and answers come quick - make sure you have pen and paper ready, you’ll need it!  Who is the voice or face of your brand?  Have you decided who will be the face of your brand? What approach will they take? Are you trying to be the voice of authority or are you inviting people along for the ride? These are critical questions that business leaders like you should be asking yourselves! Don’t assume that people will just show up and start buying products or consuming content - you need to help them get there. You don’t need all the answers or to have everything figured out - it’s OK to learn along the way, people are understanding.  No, you don’t have to be the face - but it helps!  If you don’t want to be the face of your brand, ask yourself why that might be. Are you just timid and shy or do you have different reasons for avoiding being the face of your brand? There are some great reasons for deciding to keep your face and your story in the background but you need to have a face to the brand. In my experience, the more you own the brand and make it your baby, the more likely it is to take off and succeed!  People need a connection - give it to them You might be wondering - why all this talk about the face of the brand - does it really matter that much? Yes, it really does! Why do you suppose that brands like Progressive, Verizon, and Nike have spokespeople? People connect with people - not brands! Your brand will have a much higher chance for long-term success if you or someone else serves as the face of your brand. When you think of those brands, you are likely thinking of a face or person associated with that brand - there is a reason for that! What are you waiting for? Join the conversation and learn more about branding! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND [0:03] Scott’s introduction to this episode of the podcast! [5:00] Who is the voice of your brand?  [15:00] Why have a faceless brand?  [20:00] How to make it work if you don’t want to be the face of your brand.  [31:00] Some pros and cons of being the face of your brand.  [36:00] Compensating contributors and people who will be the face of your brand.  [43:45] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioncrew.com