Key Topics Discussed:

- Shelley's career transition into CRM and lifecycle marketing

- Navigating CRM in massive games like Harry Potter and Star Wars

- Essential KPIs for lifecycle managers

- Strategic approaches to lifecycle marketing for new games

- The importance of personalization in marketing

- Best practices for selecting in-game features for notifications

- Final tips for staying passionate and persistent in the field

- Whether you're a seasoned marketer or just starting, this episode offers a wealth of knowledge to help you excel in lifecycle marketing.

Don't miss out!

🔔 Subscribe to Puzzling Perspective for more insightful interviews and expert tips!

👍 Like this video if you found it helpful!

💬 Comment your thoughts and questions below!

Follow Us:

Website: https://medium.com/@RZAIN

LinkedIn: https://www.linkedin.com/company/85990304/admin/dashboard/

Newsletter : https://mailchi.mp/cc3e9be5fad2/rzain-consulting

Thank you for watching and supporting our podcast! Enjoy the episode!

Hosted on Acast. See acast.com/privacy for more information.