Introduction

• Hosts: Vicky Chen, Senior Graphic Designer at Creatica Studios, and Osama Siddiqui, Chief Marketing Officer at Creatica Studios.
• Focus: Introduction and discussion about EZVALU, a new Creatica initiative targeting solopreneurs.

Background of EZVALU

• Inspiration: EZVALU is inspired by a company started by the founder of Creatica 12 years ago.
• Original Tagline: "Be Smart. Choose Value."
• Objective: Provide cost-effective, monthly subscription-based design services for solopreneurs.

What EZVALU Offers

• Services: Essential services like logo design, website creation, graphic design, hosting, email solutions, and marketing services such as SEO and SEM.
• Difference from Creatica Studios: EZVALU focuses on providing affordable solutions without the additional research and strategy costs typical of Creatica Studios.

Event Participation and Response

• Local Event Success: Overwhelming response from solopreneurs at a local event.
• Key Feedback: Solopreneurs appreciated the concept of no-frills, essential services and the backing of an award-winning agency, Creatica Studios.

Detailed Services

• Logo Design
• Website Creation: Includes a basic typical 4-page site (Landing page, About Us page, Services or Product page, and Contact page).
• Social Media Setup and Themes
• Monthly Add-Ons: Hosting and email, social media posts, SEO & SEM, and Google Ads management.
• Discount: A 10% discount on full package services.

Importance of Research and Strategy

• Emphasis: Highlight the importance of market and brand research for businesses with long-term goals.
• Comparison: Creatica Studios offers comprehensive services with detailed research and strategy, while EZVALU provides quick, affordable solutions for solopreneurs with short-term goals.

Campaign Tagline and Closing Thoughts

• New Campaign Tagline: "Be nice to your business."
• Analogy: Compare monthly design and marketing services to a gym membership – essential for keeping a business fit and healthy.
• Encouragement: Urge solopreneurs to choose EZVALU for affordable, essential services.

Final Remarks

• Call to Action: Encourage listeners to tune in and subscribe to the podcast on YouTube and Apple Podcasts for more updates.
• Contact Information: Visit ezvalu.com or call 416-750-9555 for more information.

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