In this episode of The Founder Mindset, Jeff Adamson discusses his passion for putting Canada’s prairies on the map by building Neo Financial. From humble beginnings in Saskatoon to scaling SkipTheDishes, Jeff dives into his motivation to establish Neo as a transformative digital bank by building an ambitious team of mission-driven talent. He offers advice on navigating entrepreneurial challenges, from managing runaway demand to harnessing his sports background for success in business.

Jeff's story is a testament to the power of community, innovation, and hard work. Jeff also reflects on the importance of trust, the evolution of digital banking, and how Neo is creating a future where Canadians can access a streamlined, customer-centred financial experience. For Jeff, Neo is more than a tech company—it’s a mission to keep Canada’s brightest talent in the prairies and create lasting impact across industries.

*Neo Financial was recently ranked #1 on The Globe and Mail's Top Growing Companies List

**Neo Financial topped Deloitte's 2024 Fast 50 List which recognizes Canada's fastest growing tech companies

About Jeff Adamson

Jeff Adamson is Chief Commercial Officer and Co-Founder of Neo Financial, a new and better way to save and spend.

Founded in 2019, Neo Financial offers a range of innovative financial solutions, including high-interest savings accounts, deposit accounts, a suite of Mastercard offerings, including a no-annual-fee cash back Mastercard, and competitive mortgage options. Neo is trusted by over 1M Canadians and was recently ranked No. 1 on the 2024 Report on Business magazine’s annual ranking of Canada’s Top Growing Companies.

Jeff’s background is steeped in high performance. Previous to Neo Financial, Jeff represented Canada globally on the Canadian national wrestling team for over a decade and co-founded SkipTheDishes—Canada’s leading food ordering and delivery platform, which grew to over 3000 employees and 6 million customers.

Resources

• Neo Mortgages
  https://www.neofinancial.com/mortgages
• Neo Financial Partners with CI Financial to Launch Suite of Cutting-Edge Financial Solutions
  https://www.businesswire.com/news/home/20241009155090/en/Neo-Financial-Partners-with-CI-Financial-to-Launch-Suite-of-Cutting-Edge-Financial-Solutions

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Contact Thin Air Labs: 

• Website: ThinAirLabs.ca
• LinkedIn: Thin Air Labs
• X: Thin Air Labs
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Contact Jeff Adamson | Neo Financial: 

• Website: www.neofinancial.com
• Linkedin: Jeff Adamson
• X: @NeoFinancial