My friend Lee talks about how if you ask a rookie on a football team what success looks like, he will know exactly what that means. Many times in our business, our rookies don't know what success means for our company. Do you know what success looks like for your company? We have a moonshot. It was to ignite one million souls by 2020. But we've already achieved that, so now our moonshot is 10 million souls by 2020. How do you keep score?