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S1E32 - Most Healthtech Startups Are Getting Content Wrong | HealthTech2Care Podcast with Bert Fernandez
HealthTech2Care Podcast featuring Doug Pohl, Founder & CEO of HealthTech Content
Doug Pohl (Guest):
🌐 HealthTech Content: https://www.healthtechcontent.com
🔗 LinkedIn: https://www.linkedin.com/in/doug-pohl
Bert Fernandez (Host):
🌐 HealthTech2Care: https://www.healthtech2care.com
🔗 LinkedIn: https://www.linkedin.com/in/bert-fernandez
📺 YouTube: https://www.youtube.com/@HealthTech2Care
🎙️ In this episode, Doug Pohl and Bert Fernandez explore why most healthtech messaging falls flat and how to fix it. Doug shares how he went from country songwriter to content strategist, what founders get wrong about stakeholder pain, and why great content starts with audience research, not just a blog calendar. You'll hear how HealthTech Content helps startups ditch jargon, speak to real-world frustrations, and personalize messaging that converts at events and beyond.
⏱️ Timestamps:
00:00 Don't say you're "transforming healthcare" — focus on a specific problem
00:24 From country songwriter to health tech content strategist
02:30 Finding product-market fit and early lessons from client patterns
04:52 Why good content bridges marketing and sales — and where most teams go wrong
07:40 How to personalize outreach before and after events (and what not to do)
10:56 What's broken in health tech content and why founders struggle to communicate
13:47 Messaging by stakeholder type: CFOs, CTOs, and end users
17:30 Using AI without losing your voice — and how content is evolving
🔑 Highlights:
- Why "transforming healthcare" is meaningless if you're not solving lived pain
- Founders understand the pain—but fail to express it in their messaging
- Content needs to reflect midnight charting, not just product features
- Pre/post-event outreach should feel manual, not mass-blasted
- QR codes are useless unless the landing content actually resonates
- Personalization at every stage wins over busy, burned-out buyers
- Marketing that works is human-first—and based on what your audience actually says
👉 Explore what HealthTech Content has to offer: https://www.healthtechcontent.com
🔔 Subscribe to our YouTube channel for more conversations with standout voices in U.S. healthcare & life sciences: https://www.youtube.com/@HealthTech2Care
#HealthTech #HealthTechContent #ContentStrategy #SalesEnablement #AudienceResearch #EventMessaging #MarketingInsights #HealthTech2Care
View all episodes
By Bert FernandezHealthTech2Care Podcast featuring Doug Pohl, Founder & CEO of HealthTech Content
Doug Pohl (Guest):
🌐 HealthTech Content: https://www.healthtechcontent.com
🔗 LinkedIn: https://www.linkedin.com/in/doug-pohl
Bert Fernandez (Host):
🌐 HealthTech2Care: https://www.healthtech2care.com
🔗 LinkedIn: https://www.linkedin.com/in/bert-fernandez
📺 YouTube: https://www.youtube.com/@HealthTech2Care
🎙️ In this episode, Doug Pohl and Bert Fernandez explore why most healthtech messaging falls flat and how to fix it. Doug shares how he went from country songwriter to content strategist, what founders get wrong about stakeholder pain, and why great content starts with audience research, not just a blog calendar. You'll hear how HealthTech Content helps startups ditch jargon, speak to real-world frustrations, and personalize messaging that converts at events and beyond.
⏱️ Timestamps:
00:00 Don't say you're "transforming healthcare" — focus on a specific problem
00:24 From country songwriter to health tech content strategist
02:30 Finding product-market fit and early lessons from client patterns
04:52 Why good content bridges marketing and sales — and where most teams go wrong
07:40 How to personalize outreach before and after events (and what not to do)
10:56 What's broken in health tech content and why founders struggle to communicate
13:47 Messaging by stakeholder type: CFOs, CTOs, and end users
17:30 Using AI without losing your voice — and how content is evolving
🔑 Highlights:
- Why "transforming healthcare" is meaningless if you're not solving lived pain
- Founders understand the pain—but fail to express it in their messaging
- Content needs to reflect midnight charting, not just product features
- Pre/post-event outreach should feel manual, not mass-blasted
- QR codes are useless unless the landing content actually resonates
- Personalization at every stage wins over busy, burned-out buyers
- Marketing that works is human-first—and based on what your audience actually says
👉 Explore what HealthTech Content has to offer: https://www.healthtechcontent.com
🔔 Subscribe to our YouTube channel for more conversations with standout voices in U.S. healthcare & life sciences: https://www.youtube.com/@HealthTech2Care
#HealthTech #HealthTechContent #ContentStrategy #SalesEnablement #AudienceResearch #EventMessaging #MarketingInsights #HealthTech2Care