In this insightful and uplifting episode, Debbie speaks with Pulkit Agrawal, founder of UR Digital and longtime Realise Business advisor, about what it really takes to engage, convert, and connect online.

They break down the biggest myths in digital marketing, the common mistakes that cost small businesses time and money, and the small tweaks that lead to big wins. Pulkit also shares the six essential questions he uses with clients, the importance of humanising your homepage, and why context is everything when it comes to strategy.

Whether you're tech-savvy or totally overwhelmed, this episode is a reminder that business is about people first – and every touchpoint is a chance to build trust.