The Rise2Shine Podcast with Noelle Kustas

S2 Ep. 18 | Reclaiming Confidence After 40: Lisa Blaisdell’s Blueprint for Midlife Transformation


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What if the season you’re in right now is the exact doorway to your next chapter?

In this powerful episode of the Rise2Shine Podcast, I sit down with Lisa Blaisdell, a wellness entrepreneur and midlife woman who has navigated reinvention, resilience, and redefining what it means to truly shine. Lisa shares her raw and real journey of finding purpose beyond the roles she once identified with, and how she discovered confidence, joy, and clarity in a season many women feel lost.

If you’ve ever felt like you’re stuck in midlife, questioning your self-worth, or wondering if there’s more waiting for you, this conversation is for you. Lisa’s story is a living reminder that you can rise stronger, rediscover your spark, and step boldly into the encore chapter of your life.


✔️ How breakdowns often hold the hidden blueprint for breakthroughs

✔️ Why midlife can be the most empowering season for identity-level transformation

✔️ Simple, soul-led shifts Lisa made to reignite her confidence and energy


This episode is more than inspiration, it’s an activation. Listen in and remember: your next chapter isn’t behind you, it’s waiting for you to claim it.

✨ Hit subscribe and join me inside this conversation - you don’t want to miss the wisdom, encouragement, and empowerment waiting for you!


More About Lisa

Lisa Blaisdell is a multi–six figure social entrepreneur who empowers midlife women to choose themselves and create their best second chapter. After building a multi–million dollar business in traditional network marketing, she pivoted in 2020 to an online social retail model, where she grew her business by 600% in just 13 months and helped dozens of women achieve four- and five-figure incomes for the first time.

Her most personal pivot came in 2021, when she made the difficult decision to leave her long-term marriage. That experience ignited her mission to help women live in alignment, rebuild self-worth, and step into their full potential through financial and personal empowerment. Since early 2024, Lisa has coached more than 150 women, inspiring thousands more through her daily messages on TikTok.

She lives in Southern California, where her two grown daughters and young grandson are her greatest joy and motivation.

Website: https://www.lisablaisdell.comIG: https://instagram.com/coac.hlisabethTikTok: https://tiktok.com/lisabethblaisdell


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The Rise2Shine Podcast with Noelle KustasBy Noelle Kustas