Are you dressing like the woman you are becoming, or the woman you used to be?

In this episode, I sit down with brand style strategist Katie Watford, creator of the Industry Icon Style Formula, to explore how identity-first style shifts far more than your closet. Katie shares her journey from celebrity styling in LA to pioneering virtual styling and creating a signature method that helps women align their personal brand style with next-level confidence and visibility.

I also share my own transformation from working with Katie, why I thought it was just about clothes, and how it actually changed my identity, confidence, and brand presence. Together we unpack why style is an inside-outside job that can transform the way you see yourself, the way others experience you, and the opportunities you’re ready to receive.

✔️ The difference between chasing trends and cultivating a signature style that lasts

✔️ How the JLo effect shows up when you brand your style to reflect your story

✔️ Why your style can be the biggest barrier, or the biggest accelerator, for visibility

If you’ve ever felt like you’re blending in, second-guessing how you look, or shrinking from opportunities because you don’t feel aligned with your style, this conversation is your permission slip to rise into your iconic self.

Subscribe today, share this episode with a friend, and start showing up as the favorite version of you, inside and out.

More About Katie

Katie Watford is a Brand Style Strategist and the creator of the Industry Icon Style Formula™. She helps high-level female founders align their visual presence with their next-level authority—so they’re instantly recognizable in every room they enter. Through her signature method, Katie Watford transforms wardrobes into strategic brand assets, making it effortless for her clients to get dressed, feel powerful, and show up as the face of their brand—everywhere.

Instagram: https://www.instagram.com/katie_watford/

🎧 LISTEN & SUBSCRIBE: THE RISE2SHINE PODCAST

Apple: https://bit.ly/Rise2ShinePodcastApple

Spotify: https://www.bit.ly/Rise2ShinePodcast

YouTube: https://bit.ly/Rise2ShinePodcastYouTube

🩷 GET YOUR FREE GLOW UP BLUEPRINT

Your step-by-step guide to reigniting your spark → https://rise2shine.co/glowupblueprint

💫 JOIN THE GLOW UP SCHOOL

Exclusive mentoring, identity-level shifts, and a community that gets it → https://glowupschool.co

📚 SHOP MY AMAZON STOREFRONT

Including Rise + the Rise2Shine Journal → https://www.amazon.com/shop/joyful_noelle

💐 FOLLOW ME ON INSTAGRAM

Daily inspiration, behind the scenes, and high-frequency coaching → https://instagram.com/joyful_noelle

#NoelleKustas #Rise2Shine #Rise2ShinePodcast #GlowUpSchool #PersonalBrandStyle #IdentityBasedStyle #FemaleFounder #MidlifeConfidence