Demand Gen Made Simple

S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys

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Guests in part 3: 

Saima Rashid - SVP Marketing & Revenue Analytics at 6sense 

  • How to use 6sense for ABM at scale 

  • How to succeed in today’s generative AI world 

  • Why it’s critical to get teams thinking outside the box

    • Kevin Ryan - Head of Revenue IBISWorld 

    • How to support how buyers WANT to buy today 

    • How to tactically become an expert in personalization 

    • Why marketing is a rugby team, not a relay race 

      • Dina Otero - VP Demand Gen at Mission Cloud 

      • Success story from ‘in the trenches’ moving from lead model to account-focused 

      • Challenges when switching from lead to account model 

      • Favorite strategies for marketers for 2025 

        • Jonathan Burg - SVP Revenue at New Breed 

        • How to think holistically when building a customer lifecycle 

        • How to gain GTM fit 

        • Metrics revenue leaders are focused on right now 

          • APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7 


          More about the host, Janelle Amos:

          LinkedIn: https://www.linkedin.com/in/janelleamos/

          Website: https://elevate-growth.com/
          YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A

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          Demand Gen Made SimpleBy Janelle Amos