In this episode of Purpose Project, Leslie Pagel sits down with Josh Plaskoff, a leader in employee engagement and a professor of leadership. They discuss the true essence of what brings a business to life—beyond products, numbers, or brands—and focus on the integral role of people, energy, and deeper purpose. Josh shares his personal journey, highlighting his extensive career in corporate leadership and academia. Together, they explore the importance of dialogue, empathy, and the dynamic nature of purpose within both individuals and organizations. The conversation expands to discuss the role of leadership in nurturing purpose and the essentiality of maintaining the human element in the workforce. The episode concludes with reflections on the importance of keeping the business's soul alive and the impact of purpose on the vitality of organizations.

00:00 Introduction to Purpose Project

00:53 Meet Josh Plaskoff: A Journey of Learning and Leadership

03:20 Defining Purpose: Personal and Professional Insights

06:49 Purpose in the Workplace: Aligning Individual and Corporate Goals

13:57 Challenges and Opportunities in Embracing Purpose

19:46 The Resurgence of Purpose: Genuine Belief or Profit-Driven?

25:03 The Role of Dialogue and Empathy

30:24 Rediscovering the Soul of a Business

37:01 The Importance of Rituals and Traditions

45:15 Final Thoughts on Purpose in the Workplace

48:15 Conclusion and Reflection

Purpose Project is a research study on the topic of life's purpose. You can follow along in the making of Purpose Project:
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LinkedIn: @purposeproject-media
TikTok: @purpose.project

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